About the Company: Value Direct is India’s leading Marketing Technology Company offering performance based solutions to help businesses acquire “New Customers”. We are the pioneers of “Pay Per Lead” model in India. With an industry experience of over 7 years, we have served a strong base of 100+ enterprises across different industry verticals and have successfully delivered them quality leads. Our access to 52 million intelligent databases for Target Marketing has helped us to maximize results for brands. Value Direct’s digital marketing suite includes Lead Generation, Target Marketing and Retail Marketing solutions executed via platforms such as Social Media Marketing, SMS Marketing & Email Marketing.
Job Title: Social Media Executive
Qualifications: Diploma in Digital marketing/Post graduation
Job Location: Mahape, Navi Mumbai
Duties and Responsibilities
- Create effective social media strategy for the company page on different Social media sites
- Managing FB ads to drive lead management campaign
- To handle Instagram profile of the company with the effective use of user generated content, hashtagging and sponsored post
- To keep in touch with current industry trends
- Manage and report on ad campaigns, content posts, and funnels
- Coordinate with our writers, graphic designers, and video team to facilitate successful production of assets.
- Track and analyze the ongoing testing of all marketing efforts, including ads, funnels, and social media post
- Optimize campaigns and funnels to maximize efficiency and performance of key metrics.
- Strategize, Execute, and Manage a variety of client Facebook ad campaigns from concept to completion with full analysis
- Manage the daily campaign optimization efforts of assigned accounts to ensure they are achieving the traffic, engagement and conversion goals set for each campaign.